Flos Lighting collaborates with inventive international designers and recognizes emerging talent to create a family of products that exemplify the best of Italian design. Its innovative catalog of illumination products has strategically changed the concept of illumination right through its history from the middle of the last century.
The presence of Flos Lighting has strong symbolic appeal. It is associated with the construction of a design culture that evolved creatively in an era of limited means to become a reference point for the rest of the modern world. Uncomplicated by adherence to a consumer culture, the brand’s presence is rendered diverse by its contract-related presence. In the 1990s it launched a turnkey division to expand its eclectic advantage. .
A Pioneer of New Architecture
Flos Lighting lays an equal emphasis on the portrayal of its image as a purveyor of design. Advertising campaigns are contracted to iconic photographers like Jean-Baptiste Mondino. Flos has always chosen the best architects of design and the communication of that design, besides being among the first to capture and grow emerging talent. This has paid surprising dividends.
Flos Lighting products cater to home and commercial needs and also to custom demand. Its President and CEO Piero Gandini has an open vision about the future of design. The sensitivity to understand the value of emerging designers and the desire to invent has underlined Flos Lighting’s philosophy from one century to the other. Improvements in internal technical expertise have accompanied its constant endeavor to match beauty with efficiency. Flos Lighting products do not just display their beauty; their research is focused upon catching up with advancements in interiors and being an unobtrusive presence within the newer languages of architecture. Important collections include the Arco
. Iconic products include the Skygarden Pendant Light
, KTribe T1Table Lamp
, Super Archimoon Outdoor Floor Lamp
and Taraxacum 88
Story: In the middle of the 20th century, a few exceptional designers put on their inventive thinking caps to create a brand simple and intricate, chic and workable, daring and fun. This they called Flos.
In the founding clan were Italian architecture geniuses like the Castiglioni brothers and Tobia Scarpa. In their portfolio, they had confident success stories, and in their psyche was the pioneering spirit of the 60s.
The story of Flos (Latin for flower) begins with an Italian named Dino Gavina who resolved to create not just a decoration for a bulb, but to impart a sense of magic to the light it emitted. Gavina led many of his architectural collaborators along the path of risky experimentation which brought Italy to the frontline of modern design, flouting the results and warnings of innumerable consumer surveys and psychological studies.
A Clear Culture of Ingenuity
From Gavina to the more entrepreneurial style of Sergio Gandini, Flos moved to a culture of production ingenuity and clear communication channels in the 1960s. In 1966, Flos participated in the founding of Ottagono, a magazine about industrial design. In 1968, the Flos store opened in Milan and became a place where the public could admire new Flos designs.
Flos opened its first foreign branch in Germany in 1971, while in 1973 they acquired Arteluce, owned by one of Italy’s best lighting designers, Gino Sarfatti. .
A ‘Family of Products’
In 1992, the Castiglioni brother Achille introduced the concept of ‘family of products’ to the market and it remains with Flos. Philippe Starck joined the family in 1988 and became a member of Flos’ Image Committee, an inner circle which for long had had only Scarpa, the Castiglionis and Sergio Gandini.
As President and CEO of Flos since 1999, Piero Gandini continued the Flos tradition of collaborating with very talented international professionals. Jasper Morrison, Konstantin Grcic, Marc Newson, Antonio Citterio, Marcello Ziliani, Marcel Wanders, Sebastian Wrong, Laurene Leon Boym, Piero Lissoni, Rodolfo Dordoni, Tim Derhaag, Johanna Grawunder, Joris Laarman, Knud Holscher, Barber & Osgerby, Patricia Urquiola, Paul Cocksedge and Ron Gilad have all been on contracts with Flos.
At OLighting.com, we are proud to offer the full line of Flos Lighting products.
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